A Friendship Rooted in Passion
The French Carousel began with a simple yet powerful idea: sharing the love of French wine and culture with the world. Founded by two friends, Léandre from Lyon and Théo from Besançon, our journey started long before we decided to build an online wine shop. Growing up in regions known for their rich gastronomic and winemaking heritage, we each developed a deep appreciation for wine and the art of pairing it with food.
In Lyon, Léandre was surrounded by the iconic bouchons lyonnais and the rolling vineyards of the Coteaux du Lyonnais, where the culture of wine is deeply intertwined with daily life. Théo, on the other hand, was inspired by the traditions of the French apéritif, crafting perfect food and wine pairings in the heart of Besançon. These experiences shaped who we are and sparked the dream of bringing authentic French wine experiences to Australia.
A New Home, A New Mission
When life brought us to Australia, we quickly realized something was missing: access to truly unique French wines that tell a story. Many wines available here lacked the authenticity and diversity we had grown up with. That’s when the idea of The French Carousel was born—a way to bridge the gap and share our heritage with wine lovers across the country.
We’ve partnered with small, passionate winemakers in France to source wines that you won’t find in typical stores. Each bottle is carefully selected to bring a piece of France into your home, whether it’s for a casual dinner, a celebration, or simply a quiet moment to yourself.
Wine Is More Than a Drink
For us, wine is not just about taste; it’s about creating memories, sharing stories, and connecting with others. Through The French Carousel, we aim to make wine approachable and enjoyable for everyone, whether you’re a seasoned connoisseur or just beginning to explore.
Our goal is to help Australians discover the beauty of French wines and learn how to pair them with meals to elevate every occasion. With every sip, we hope to transport you to the vineyards and dining tables of France, where wine is always an invitation to connect.
Looking Ahead
While our journey is just beginning, our dream is to grow The French Carousel into more than just a wine shop. We want to build a community of wine enthusiasts who share our passion and curiosity. From offering monthly wine boxes to collaborating with local chefs and influencers, we’re excited to see where this adventure takes us.
So, here’s to friendship, tradition, and a glass of wine that brings it all together. Santé!
